Asem Ali is a production designer based in Cairo, Egypt. During his studies at the High Cinema Institute, Asem worked as an assistant art director. Shortly afterwards, he kick started his career independently as a production designer rubbing shoulders with several high-end creatives and directors, including Ali Ali and Maged Nasser in a multitude of award- winning commercials. These ads garnered the highest-ranking awards in the industry, including: the Dubai Lynx, Cannes Lions, ADFEST, and D&AD. He marked several milestones for international high-end brands, such as: Orange, Coca-Cola, Vodafone, Etisalat, WE, Juhayna, Molto, Danette, Pepsi, The American University in Cairo (AUC), Nescafé, Samsung, Pizza Hut, and City Edge.

In 2014, Asem designed the feature film “Harag we Marag" (Chaos & Disorder) by director Nadine Khan, which won the Special Jury Prize from the Dubai International Film Festival in the same year. In 2016, he designed Ahmad Abdalla's “Decor”, which was selected for several national and international film festivals. The film landed world premiere at the BFI London Film Festival, and screened at the Cairo International Film Festival (CIFF), Carthage Film Festival (JCC), and Palm Springs International Film Festival in the USA. In 2019, he teamed up again with Abdalla in his controversial film Leil/Khargi (Exterior/Night), which toured the world over receiving several awards. The film had its world premiere at the Toronto International Film Festival, and screened at the Cairo International Film Festival Stockholm Film Festival, Marrakech Film Festival, Malmo Arab Film Festival, and Luxor African Film Festival.

Moreover, he collaborated with multiple high-profile directors such as Mariam Abou Ouf, Hossam Ali, and Nadine Khan along with Heba Yousry and Ayten Amin, on successful TV hits, namely: "Embratoreyt Meen?" (Whose Empire?) (2014), "30 Youm" (30 Days) (2017), and "Sabea' Gar" (Seventh Neighbor) (2017).

His recent works include director Ahmed El Gendy's "El Anesa Farah" (Miss Farah) (2019), the Arabic-speaking version of the award-winning American drama "Jane the Virgin". In 2020, Asem Ali reunited with Abo Ouf in the social drama "Leh La'?" (Why Not?).